7 Tips to Perfect Your Email Marketing this Holiday Season, Best Email Marketing tips that will lead your business in the holiday season, Send Diwali, Christmas, and New Year Offers to your business clients, Holiday Email Marketing, Mailcot Email Marketing Services. Holiday Marketing Ideas #6: Share a Free Downloadable Resource Even if you’re aren’t an e-commerce brand, the holiday season still presents a huge opportunity to gain more traction with your target audience. One way to do this by creating a free downloadable resource and using it to gather email addresses.
- 7 Pinterest Marketing Tips For The Holiday Season 2
- 7 Pinterest Marketing Tips For The Holiday Season 3
- 7 Pinterest Marketing Tips For The Holiday Season 5
- 7 Pinterest Marketing Tips For The Holiday Season 1
It’s that time of the year again where every store you pass by on the street is decorated not just with snowflakes, candy canes, and Christmas trees, but also with giant posters and decor that scream holiday sale. This scenario is also familiar in the e-commerce setting, and now that Black Friday is over people have less than twenty days to buy everything in their Christmas shopping lists.
However, entrepreneurs are also aware that this season isn’t busy for the shoppers alone, but for business owners as well. Every player in the competition has their marketing guns loaded, and you should be able to keep pace, especially if you’re in a highly competitive industry. The question is how you can get your e-commerce site ready for the influx of customers in one of the busiest season in the calendar if you haven’t already made the preparations. Listed below are seven marketing tips that will help you prepare your online store for the last mad dash at holiday online shopping.
- Pull out data from last year.
It’s all right if ideas have started rolling in your mind but before you decide on a specific strategy, use what you know from last year’s performance. Review the marketing techniques you used from the previous holiday season, and see how each of the channels you used made the biggest impression on customers. Was it email marketing? Was it social media? By looking at the impact created by each channel, you can judge whether you should focus on it again this year to make more sales.
You can also evaluate the marketing channels that delivered the least, and think of ways they can be improved this year. Just because they didn’t do so well last time doesn’t mean the same thing has to happen this year. Plus, you need all the channels you can possibly use to maximize the whole nine yards of your marketing plan.
- Greet your loyal customers.
Everybody likes receiving personalized holiday messages, and your loyal customers will surely appreciate it if you send them a Christmas card specifically addressed to them. This is a good way to express your gratitude to your patrons. You see, not all customers expect this gesture from the brands or stores they shop at, and it will be a nice touch if you send them, say, an electronic card, a direct message on Twitter, or a Facebook message. It may only be a simple holiday greeting but it can help you strengthen your customers’s patronage, which can lead you to making more sales.
- Hold a countdown on your website.
One of the ways to make your customers hasten their shopping is by reminding them how close the celebration days are. By making them aware how many days are left to them to shop, it will be easier for you to offer them your products or present to them alternatives they can use as gifts. You can pull off this technique by installing in your site a countdown widget on your e-commerce site. Another way you can use the countdown timer is by reminding your customers how many hours are left before a particular sale on your site is over, or how long they have to wait before another one starts.
- Be flexible on shipping methods and return policies.
Holiday shopping can be quite stressful, but you can still earn you customers’s favor and loyalty by making it as easy as you possibly can. One way you can make shopping convenient for your customers is by offering several kinds of shipping methods. While some online stores offer free shipping once a customer’s purchases reach a certain amount, consider the possibility of shipping for free anywhere in the country. Another idea would be speeding up the delivery of purchases. You just have to make sure that you commit to shipping schedules to keep your customers’s trust.
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Return policies is also an aspect you can be flexible about this holiday season, especially since the competition in this time of year can be tougher. Bear in mind that your competitors are also finding ways to give the market the beast deals possible, and you have to keep pace. Review your return and exchange policy and see what changes you can accommodate this this season. For instance, if you’re only accepting returns three days after the purchase is made, perhaps you can make it five days up until the holidays are over.
- Make gift cards available.
A lot of people like to shop but not all of us have the time. This a good opportunity to offer your customers gift cards, which they can use a gift to their family and friends. Apart from it being easy to buy, recipients of the gift cards could also mean new customers for you. Start offering gift cards even before the holiday rush begins so that those who have gift cards can start shopping as well.
- Dare to upsell.
Another way you can help your customers in their shopping, and up your chances of making a sale is by upselling. Assuming that your customers are completing a list of things to buy, you can modify your e-commerce site to make suggestions related to the things they have placed in their cart. For instance, if a customer buys an MP3 player from your e-commerce gadget store, you can recommend other items associated with the purchase such as headphones, cases, or even extended warranties.
- Give A/B testing a break.
The lot of holiday shoppers will definitely be reflected in your traffic but it doesn’t always mean that it’s a good time for testing. Spikes of traffic during the holiday season can create bias on your data interpretation and steer you away from doing an objective analysis. On the other hand, take note of certain elements such as shipping (which products get ordered the most when you offered free delivery) or prices (which items became the most in demand when put on sale) when looking at analytics. Go back to A/B testing once the season is over and study which part of the data is relatable to your performance made in the rest of the year.
The sooner you can prepare your e-commerce store, the better it will be when you see which changes can be made to serve your customers better. If you have other tips on how to ready your e-commerce site for holiday shopping, share it with us in the comments below.
7 Pinterest Marketing Tips For The Holiday Season 3
If you haven’t planned your social media marketing strategies yet, now is the perfect time to do it. It’s the holiday season, and a lot of people will have the opportunity to check their Facebook, Twitter, or YouTube often. To capitalize on that, today, I am going to teach you how to create a precise, client-driven marketing pitch.
Social Media Marketing Campaign Tips to Stand Out
These days, almost everybody’s doing social media marketing. My business does it as well, and it remains an effective technique to find and engage my clients. The holidays, however, bring a different kind of challenge to such strategies.
Firstly, people are paying attention to you more. Whether it’s because they have enough time to browse their feeds, or their using social media more to find friends and family to reconnect, this is your chance. However, the second caveat to the holiday season is that you’re also in very tough competition. You need to make sure that when you market your program on social media, it stands out.
To do that, you need to have a solid social media marketing pitch. Here are five tips to guide you through the process:
1. Define What You Do
I couldn’t think of a nobler career than coaching and teaching others. – Ted McGrath pic.twitter.com/uwWINc3gOr
— Ted McGrath (@ted_mcgrath) October 23, 2017
Are you a coach or a speaker? What is your purpose or message, and how do you translate it to helping others? What are your greatest strengths?
One of the biggest problems with this is people don’t really know who they are and what they do. Some people come up to me and say, “Ted, I am a coach.” Okay, you are a coach, but what kind of coach are you? What is the value of what you do?
I understand this is difficult, so here’s my suggestion: Make a statement. One of my statements I use to promote Message to Millions is this: “I help people find their life story and their message so that they can attract clients and then share that message with millions of people.”
What do you notice from that line? It’s specific, right? You don’t just know my role, you also know what I can offer to you.
2. Find the Problem, Then Create the Solution
Clients come to you because they have a vision. They have dreams they want to fulfill or a need to address. They enroll in your program because they believe you can help them achieve their goals and purpose.
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You have to bridge the gap between their vision and what you can do by first identifying the problem and then providing the solution.
However, you can give dozens of tips on how to do things, and they don’t always work. In fact, the clients may not even respond to you. It’s because they don’t feel the connection with you. Luckily, social media marketing can fix this. After all, this type of marketing is all about connection and engagement.
How do you get rid of the bridge? Create your life story. With the power of the life story, you can focus on your Pit, or the darkest part of your journey that leads to your transformation, and use it to help people.
You can highlight this Pit when you’re doing social media marketing and let your clients know it’s possible to make their vision into a reality. You’re a living proof.
Most of all, it makes your story and your program unique. No other person has the same experience as you.
3. Build Social Proof
Speaking my truth and sharing my story gave me the ultimate freedom. pic.twitter.com/OysSEvoBI4
— Ted McGrath (@ted_mcgrath) October 16, 2017
I remember when I shared about my recent overseas trips with my friends. We met at lunchtime, and I was trying to describe my experiences. I was so animated I didn’t realize immediately they were looking at me intently, sort of asking, “Are you for real?” Then one of them said, “Ted, your stories are wonderful, but show us the photos, and we’ll believe you.”
With social media, everything is laid out. You know what your friends are doing, where your family members are, the best food places to go to, etc. It’s also a great tool to build your credibility by letting others speak about your brand.
In social media marketing, it’s called social proof. When people see for themselves the success of others, they start to trust you. They now know you’re real and that your program is working.
Getting social proof, however, is not easy if you’re new in the industry or you’ve just created a program. To counter this, a smart strategy is to offer a consultation session as a freebie or an early holiday gift to your potential clients. These usually last for 30 minutes to an hour, and you don’t have to do it every single time. However, you can begin with it so you can gather testimonials or reviews from those who experienced your coaching. You can also follow my low-tier marketing funnel strategy.
7 Pinterest Marketing Tips For The Holiday Season 1
4. Focus on the Value
A lot of people struggle to make a social media marketing pitch because they are afraid to say how much their program is really worth. Consequently, to make sure they don’t feel guilty, they charge very low. Don’t do this.
Instead, always stand in your value. If your program is worth $5,000 or even $20,000, so be it. Your dream clients will be willing to pay for it because they understand what you can give them in return.
5. Provide a High-End Offer
In your social media marketing pitch, include a high-end offer. I understand it sounds frightening or intimidating. “Ted, it’s too high. Nobody wants to spend that.”
However, I’ve learned people actually want that. In fact, they want to have the best. By giving your high-end offer, you are already telling them they can get the best from you.
The holidays are fast approaching, which means you should already feel the push to come up with the best social media marketing. These five steps should give you one fast, allowing you the time to execute it and enjoy the results.
How do you make your social media marketing pitch during the holidays? Share your thoughts in the comments below.
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